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Leveraging Dedicated Trucking: A New Strategy for U.S. Shippers

Kelsea Ansfield


In the ever-evolving landscape of U.S. freight transportation, a significant shift is taking place among large truckload carriers. As we move into 2025, companies like Knight-Swift, J.B. Hunt, Schneider National, and Werner Enterprises are increasingly pivoting towards dedicated trucking services. Here's a comprehensive look at how these changes impact U.S. shippers and why Gain Consulting believes dedicated services could be your strategic advantage in freight management.


Understanding the Shift to Dedicated Services

Why the Shift?


The transition towards dedicated trucking is driven by multiple factors:


  • Capacity Needs: Shippers are seeking more consistent and guaranteed capacity amidst the unpredictable freight market.

  • Financial Stability: Dedicated services offer carriers more stable revenue and higher profit margins, with contracts often spanning multiple years. For instance, J.B. Hunt’s dedicated contracts average at five years, aiming for an operating margin between 12% and 14%.

  • Market Conditions: The ongoing freight downcycle, now nearly three years long, has underscored the resilience of dedicated services. Even as traditional over-the-road (OTR) truckload segments face challenges, dedicated fleets maintain profitability.


Market Rebalancing:


This shift has led to a significant rebalancing at the top tier of the truckload market:


  • Schneider National now has 70% of its 12,700 tractors in dedicated service, a dramatic increase from 33% in 2017, partly due to the acquisition of Cowan Systems for $421 million.

  • J.B. Hunt values the dedicated market at $90 billion, with their service described as "remarkably resilient" by CEO Shelley Simpson.

  • Knight-Swift is focusing on expanding its dedicated fleet, particularly through its subsidiary U.S. Xpress, acquired for $808 million in 2023.


Implications for U.S. Shippers

Stable and Predictable Capacity:  

  • With dedicated fleets, shippers can secure capacity without the volatility of the spot market. This is particularly crucial as the market anticipates recovery from the freight recession by mid-2025.


Long-term Partnerships:  

  • Dedicated services promote long-term relationships between shippers and carriers. Agreements often include clauses ensuring both parties benefit, reducing the risk of abrupt shifts to cheaper alternatives when market conditions change.


Cost Benefits and Efficiency:  

  • Although dedicated contracts might start with higher rates than spot market rates, the long-term benefits include better control over logistics costs, improved service levels, and reduced operational disruptions.


Strategic Considerations for 2025

Capacity Planning:  

  • As shippers like you plan for 2025, consider the advantages of aligning with carriers who are heavily invested in dedicated fleets. Companies like Schneider are poised to deploy additional trucks for new business, indicating growth and readiness.


Freight Market Recovery:  

  • The U.S. Bank freight payment index for Q4 showed a decrease, but with signs of market stabilization, shippers should remain vigilant. Early adopters of dedicated services might find themselves better positioned when demand rebounds.


Diversification Benefits:  

  • Engaging with carriers that have diversified into dedicated and LTL services can offer a buffer against market volatility. This diversification strategy by carriers like Knight-Swift could be a model for shippers looking to stabilize their supply chain operations.


Gain Consulting's Advice

At Gain Consulting, we advise U.S. shippers to:


  • Evaluate Your Logistics Needs: Determine if your current freight operations could benefit from the stability and efficiency of dedicated services.

  • Negotiate Long-term Agreements: Look for opportunities where you can secure favorable terms that align with your long-term business strategy.

  • Stay Informed: Keep an eye on market trends and carrier performance. Regular consultations with logistics experts can help navigate these complex shifts.


As the freight industry moves towards recovery, the focus on dedicated services by major carriers signals a new chapter in logistics. By understanding and leveraging these trends, U.S. shippers can secure more reliable, cost-effective, and strategic freight solutions. Gain Consulting is here to guide you through this transition, ensuring your logistics strategy aligns with these industry shifts for maximum benefit.

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